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Cosmetic Tattoo

For Brows, Lips and Eyes.
Wake up ready, every single day.

Permanent makeup artistry in Whakatāne. Precision results. Lasting confidence.
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Our services

Cosmetic Tattoo

Wake up with brows, lips and liner already done. Cosmetic tattoo treatments are designed to enhance your natural features.

Tattoo Services

Teeth Whitening

A brighter smile = increased confidence. Professional teeth whitening that delivers visible results in a single session.

Teeth Whitening

Brow & Lash

Perfectly shaped brows and full lashes – the finishing touches that pull everything together.

Brow & Lash Bar

About the Artist, meet Joslyne

Joslyne is a certified cosmetic tattoo artist based in Whakatāne with a passion for precision and a genuine love for what she does. She opened Reinvent Beauty with one goal in mind: to help her clients feel their most confident every single day – not just on the days they have time to do their makeup.

Every treatment is tailored to you. Jos takes the time to understand your features, and your goals before the pigment touches your skin. The result? Brows, lips and liner that look natural, last beautifully, and make mornings a whole lot easier.

Her studio at 15 Weka Street is clean, modern and completely welcoming – whether it’s your first cosmetic tattoo or a touch-up.

Why Choose Reinvent Beauty?

Certified cosmetic tattoo artist with extensive training and qualifications.

Strict health and safety standards – bloodborne pathogen protocols strictly followed.

Results tailored to your unique features – never a one-size-fits-all approach.

What clients are saying…

Jos has done a number of treatments for me, including tattooing permanent colour on my lips. Each treatment has been done with great professionalism and attention to detail. Jos is knowlegable, friendly and takes great care with all her treatments. I highly recommend her!

– Lucy

Jos is awesome. First had my brows done with her back in 2019 so over 7 years ago. The colour has only just started fading in the last year so pretty good investment I feel. I’ll be coming back to her soon for a colour top up. She took her time to make sure they were perfect and gave me good info on what to expect when healing etc. Outside of that she’s just a lovely person and I enjoy our yarns at appointments

– Sarah

I had such a beautiful experience with Joslyne. From the moment I walked in, she was so warm and welcoming, and her space felt absolutely lush and relaxing. I had a lash lift done and was so happy with the results, my lashes were lifted perfectly and lasted for weeks! You can really tell she cares about her work and her clients. Highly recommend 

– Huia

Can’t recommend Joslyne enough. I love my brows – and she made me feel so relaxed and comfortable getting them done and every appointment since is just as good. 5 star experience!!

– Bronwyn

Jocelyn is incredibly thorough and skilled at what she does. I wouldn’t trust anyone else with my brows she does the most amazing job everytime. I always feel so comfortable and relaxed when I walk in to my appointment she is friendly and caring. Would highly recommend!

– Hayley

Wake up ready…

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Book your appointment online or get in touch to ask about any of our treatments.